Local Professionals Serve as Panelists for Class Presentations
This semester, students in Professor Ron Jones’ marketing class developed and presented ideas for new products to a panel of local professionals. The ideas ranged from innovative electronics to nonprofit accounting.
“Being in front of people and learning how to get your ideas across is something that’s important, especially in the business world,” says Rachel Aucker '14, one of the presenting students. “Just being up there in front of the panel of judges was a good experience.”
Gina Crumbliss, vice president of marketing at FSG Bank, and Robin Derryberry, founder and co-owner of Derryberry Public Relations, both served on the panel, providing feedback and advice to the students.
“When I’ve interacted with Covenant students before, they’re always so polished and well prepared and well spoken, and that was the experience today,” says Crumbliss. “And they gave some fresh ideas.”
The entrepreneurial spirit encouraged by this assignment is also fostered by the Seed Project, which helps students turn ideas into viable business plans.
“Professor Jones implemented a class assignment that requires students to think outside the textbook,” says Anthony Tucker, director of the Center for Calling & Career. “They get to develop an idea and present its market potential. Who knows what could come out of this assignment? This is the kind of thing that may generate ideas that students pursue further through the Seed Project.”