The Seed Project

Managed by the Center for Calling & Career, the Seed Project initiative encourages students to develop ideas among their peers. With a history of successful alumni start-ups, this year we will focus on how doing what we love benefits the city of Chattanooga, TN.


On Saturday morning, November 14, 2015, the Center for Calling & Career hosted the very first Germination Generator, an ideation workshop for our students and recent alumni. This event helped build momentum for our next Seed Project competition, which will be held in November of 2016.


Follow the Seed Project on Twitter and Facebook to stay up-to-date on announcements and details about the Seed Project and Germination Generator.



Does it matter what I am majoring in?
No, our previous winners represent various majors and are made up of people who enjoy doing something they love. You simply need to be interested in using your gifts to meet needs in the community. Every academic major qualifies.


Who is eligible to participate in the Seed Project competition in November 2016?
After the Germination Generator, and as part of the 2016 Seed Project, current full-time students and recent alumni (May 2015 and later graduates qualify) will have the opportunity to participate in CO.STARTERS, in conjunction with The Company Lab. Working through the CO.STARTERS Canvas, participants collaborate and consider launching a new product or service, aimed at meeting needs in the community.


What is the general layout of the competition?
Business plan proposals will need to be submitted in August-September 2016 (specific date TBD). A committee composed of Covenant College faculty, staff, alumni, and friends of the College will review the business plans and offer feedback. Each team will be given an opportunity to revise and resubmit their business plan. Selected competitors will participate in the Seed Project Pitch Competition for the chance to win a seed capital prize. This event is being planned for November 2016.


Who can I talk with if I have more questions?
Please contact the Center for Calling & Career.



Past Winners of the Seed Project

2015: Jacob Snuggs ’14 (Interdisciplinary Studies)

Taproot Landscaping won the 2015 competition. Jacob Snuggs ’14 works in the Birmingham start-up community. As a certified landscaping professional, he works to provide landscapes that truly fit the desires and needs of the customer. He also seeks to help employees develop life skills while meeting the resident landscaping needs of the community.


2014: Kathryn Allison ’13 (Art)

Kathryn Allison ’13 won with her business, Rangemark, a hand-printing textile company that produces home goods that are carefully crafted by hand, down to the unique patterns on each product. Kathryn is thankful for the process of the Seed Project and all of the coaching she received along the way. “Rangemark has come a long way already,” said Kathryn, who was recently featured in Dwell magazine and was named a 2014 Crafts Finalist by Martha Stewart American Made.


2013: Jacob Hutcherson ’13 (Business)

Jacob Hutcherson ’13 won the third annual Seed Project with his business,, an online forum for NFL fans that is expanding to ultimately include creative content. Jacob is thankful for the knowledge he gained through participating in the Seed Project. “The Seed Project helped me narrow down all my thoughts into a distinct plan,” said Jacob. “I tend to have a lot of big ideas, but this process helped add structure and clarity to those ideas.”


2012: Paul Walters ’13 (History)

Paul Walters ’13 won with Redwood Sound, his live sound and concert production company. Paul highly values the lessons he learned throughout the process. “The work I did to prepare pro forma for the business plan helped me to better understand the financial elements of my business,” he said. Paul has helped produce shows for bands such as U2, Motley Crue, and Mumford & Sons.


2011: Isaiah Smallman '11 (English) and Drew Belz '10 (Philosophy & English)

At the inaugural Seed Project, Drew Belz ’10 and Isaiah Smallman ’11 won with their business plan for Fancy Rhino, a video strategy firm. Drew says that going through the Seed Project “allowed us to be heads up, to see a little bit further, and realize the potential for business in Chattanooga."

Recent Fancy Rhino projects have won ADDY awards, and the business continues to grow as part of Lamp Post Group, a small venture incubator and venture capital firm based in Chattanooga. Fancy Rhino is currently expanding, yet again, and they have their sights set on New York City.