The Seed Project

Managed by the Center for Calling & Career, the Seed Project initiative encourages students to develop ideas among their peers. With a history of successful alumni start-ups, this year we will focus on how doing what we love benefits the city of Chattanooga.


This Fall, we suggest that students who are interested in potentially developing a business plan participate in a few different CO.LAB activities. Our very own Leda Goodman will be leading a CO.LAB cohort starting October 7th. On October 21st, CO.LAB is having a Get Started Workshop at the Edney downtown. More information on that workshop can be found here.


Also, check out alumnus Sheldon Grizzle's '03 article on the entrepreneurial spirit of many Covenant graduates and the positive effects they're having on the community!




Does it matter what I am majoring in?
No! Our previous winners represent various majors and are made up of people who enjoy doing something they love. You simply need to be interested in using your gifts to meet needs in the community. Every academic major qualifies.


Who can I talk with if I have more questions?
Please contact Leda Goodman in the Center for Calling & Career.


Past Winners of the Seed Project


2016: Matt Monti '16 (Economics)

Two Brothers Dairy, a winner of the 2016 competition, is a sustainable farm on Lookout Mountain. It uses innovative farming strategies to fully use the land for dairy, beef, pork, and poultry production. Matt is working with his brother to bring local, organic food to the community.

Morgan Sharpe '15 (Psychology)

Creekside Flower Farm, a winner of the 2016 competetion, is a flower farm. Morgan plans to serve the communtiy, providing local, fresh flowers for any event.

Margaret Duncan '18 (Biblical Studies)

Miss Maggie's Gymnastics, a winner of the 2016 competition, is a gymnastics program based on Lookout Mountain. Miss Maggie's Gymnastics works to provide a friendly, constructive environment for young girls to learn the basics of gymnastics.


2015: Jacob Snuggs ’14 (Interdisciplinary Studies)

Taproot Landscaping won the 2015 competition. Jacob Snuggs ’14 works in the Birmingham start-up community. As a certified landscaping professional, he works to provide landscapes that truly fit the desires and needs of the customer. He also seeks to help employees develop life skills while meeting the resident landscaping needs of the community.


2014: Kathryn Allison ’13 (Art)

Kathryn Allison ’13 won with her business, Rangemark, a hand-printing textile company that produces home goods that are carefully crafted by hand, down to the unique patterns on each product. Kathryn is thankful for the process of the Seed Project and all of the coaching she received along the way. “Rangemark has come a long way already,” said Kathryn, who was recently featured in Dwell magazine and was named a 2014 Crafts Finalist by Martha Stewart American Made.


2013: Jacob Hutcherson ’13 (Business)

Jacob Hutcherson ’13 won the third annual Seed Project with his business,, an online forum for NFL fans that is expanding to ultimately include creative content. Jacob is thankful for the knowledge he gained through participating in the Seed Project. “The Seed Project helped me narrow down all my thoughts into a distinct plan,” said Jacob. “I tend to have a lot of big ideas, but this process helped add structure and clarity to those ideas.”


2012: Paul Walters ’13 (History)

Paul Walters ’13 won with Redwood Sound, his live sound and concert production company. Paul highly values the lessons he learned throughout the process. “The work I did to prepare pro forma for the business plan helped me to better understand the financial elements of my business,” he said. Paul has helped produce shows for bands such as U2, Motley Crue, and Mumford & Sons.


2011: Isaiah Smallman '11 (English) and Drew Belz '10 (Philosophy & English)

At the inaugural Seed Project, Drew Belz ’10 and Isaiah Smallman ’11 won with their business plan for Fancy Rhino, a video strategy firm. Drew says that going through the Seed Project “allowed us to be heads up, to see a little bit further, and realize the potential for business in Chattanooga."


Recent Fancy Rhino projects have won ADDY awards, and the business continues to grow as part of Lamp Post Group, a small venture incubator and venture capital firm based in Chattanooga. Fancy Rhino is currently expanding, yet again, and they have their sights set on New York City.